Our methodology
This page explains how Broadband Insights is edited: topic choice, review, use of data, and how we link to tools—so you can judge what we publish.
How we choose topics
We focus on what helps people understand and act: speed, switching, full fibre, social tariffs, Wi‑Fi, business basics, and how to use comparison and speed-test tools. We add or update topics when market or policy changes matter (e.g. One Touch Switch, Connected Nations, social tariff take-up). We don’t cover every provider or product in depth—we explain concepts and route you to the right tool.
How guides are reviewed
We aim for accuracy and clarity. We reference public and credible sources (Ofcom, government, regulator publications) where we cite data. We don’t invent statistics. We add “Last reviewed” or “Last updated” on editorial pages. When we summarise a report (e.g. Connected Nations), we say so and link to the source. If you spot an error or something out of date, contact us.
Data and sources
Where we cite coverage, performance, or policy, we use public and credible sources. We reference Ofcom (including Connected Nations), government and regulator publications, and provider information. We don’t invent statistics. When we summarise reports, we say so and link where possible.
Limits and caveats
We don’t sell or supply broadband. We don’t run live postcode comparison or speed tests on this site; we route you to specialist tools. We don’t guarantee availability, pricing, or performance at your address—those depend on your location, provider, and setup. Always check at your postcode and read the provider’s terms.
How we choose external sites and tools
We link to sites in the SearchSwitchSave network (e.g. BroadbandSwitch, UKSpeedTest, Laggy, RightSpeed, BroadbandMap) where they are the right next step for the task. We describe what each tool does so you can choose. We only recommend tools we’d use for that purpose. We don’t link to external tools we wouldn’t trust for the job. The wider hub for the network is SearchSwitchSave.com—use it when you want a single place to explore comparison, tests, and savings tools.
Commercial relationships and independence
We may earn a fee when you use some of the linked comparison or switching services. That doesn’t change which tool we recommend for a given need. Our editorial tone is independent: we don’t promise “best” or “fastest” rankings, and we don’t favour a provider because of commercial relationship. If that ever changed, we’d say so clearly.
Updates
We add “Last updated” dates on editorial pages. When market or policy changes are significant, we revise content. If you spot something that’s out of date, contact us.
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